Anne Souvertjis

Professor Anne Souvertjis serves as a Professor of Marketing and founding member of the Ehrenberg-Bass Institute, functioning as a Senior Marketing Scientist with over 50 academic publications. Her work bridges marketing science and sustainability through industry-partnered research collaborations with government bodies, regulators, and commercial entities.

Her research centers on sustainable consumer behavior, with core focus areas including:

• Impact of retail plastic bag bans on anti-consumption behavior
• Household waste and recycling patterns
• Food waste prevention strategies
• Development of waste avoidance metrics
• Sharing economy dynamics (buying avoidance)
• Carbon labeling effects on grocery choices

Recent publications reveal strong interdisciplinary trends combining environmental science, behavioral psychology, and retail strategy. Her work frequently addresses sustainability measurement challenges, appearing in top-tier journals like the European Journal of Marketing and International Journal of Research in Marketing, with increasing emphasis on policy-relevant consumer behavior insights.

Professor Souvertjis teaches Market Research at undergraduate and postgraduate levels while serving as University ethics chair. Her industry-partnered research model generates practical applications through direct collaboration with governmental agencies, regulatory bodies, and commercial organizations seeking sustainable market solutions.

As a founding member of the Ehrenberg-Bass Institute—the world's largest marketing research center with over 60 scientists—she contributes to large-scale behavioral studies on shopper patterns, waste reduction, and sustainable consumption, leveraging the institute's unique access to real-world retail environments and consumer data.