معرفی
Benedetta Grandi is a fixed-term Researcher at the Department of Economic and Business Sciences at the University of Parma. She specializes in marketing, consumer behavior, and health promotion, with a focus on sustainable practices and retail strategies.
- Cross-Cultural Marketing (2017-2026)
- Health and Wellness Marketing (2017-2023)
- Shopper Marketing (2018-2025)
- International Branding and Retailing (2020-2024)
Her research explores in-store communication, omnichannel information seeking, and mobile shopping behaviors. Recent publications analyze food packaging, sustainability perception, and shelf-label interventions.
Contact: benedetta.grandi@unipr.it
۰مقاله منتشرشده
Grandi Benedetta در سایتهای دیگر
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