معرفی
Davide Pellegrini is an Associate Professor at the Department of Economic and Business Sciences, University of Parma, where he teaches courses in Marketing, Trade, and Consumer Behavior. He has been instructing courses such as Trade and Consumer Marketing, Digital Marketing in Pharmacy, and Economics and Company Management across multiple academic years (2013/2014–2025/2026). His research focuses on sustainable marketing practices, consumer decision-making, and digital interventions in retail contexts.
- Academic Rank: Associate Professor
- Department: Economic and Business Sciences
- University: University of Parma
Research trends include:
- Analysis of sustainable consumer behavior
- Integration of behavioral theories (TPB, NAM)
- Digital marketing strategies in pharmaceutical and retail sectors
- Bibliometric reviews of marketing and nutrition intersections
Contact: davide.pellegrini@unipr.it
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