معرفی
Avni Shah is an Associate Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with cross-appointments at the Rotman School of Management and the Munk School of Global Affairs & Public Policy. She investigates how payment mechanisms influence consumer decision-making and well-being, particularly in financial and health contexts, with research published in top journals like Journal of Consumer Research, Journal of Marketing Research, and Psychological Science.
Education:
- Ph.D. in Business Administration from Duke University, United States
- A.B. in Psychology and Religion (Double Major) from Dartmouth University, United States
Research Focus: Her work spans consumer behavior, healthcare marketing, and behavioral economics, analyzing how payment methods alter purchase behavior, how surcharges on unhealthy foods reduce consumption, and the psychological impact of transactional experiences.
Publications Trends: Avni Shah’s research integrates behavioral economics, payment psychology, and market strategy, with recent studies addressing choice architecture, cognitive load, and public health interventions.
Scientific Awards:
- Recipient of the 2019/20 Wynne and Beryl Plumptre Research Award
Contact & Affiliation: Based in IC 381, she is reachable via telephone at (416) 208-5148 or email at avni.shah@utoronto.ca. She is available for media interviews through TV, radio, and print/online platforms.
