Ajay Abraham

Ajay Abraham is an Associate Professor in the Department of Marketing at the Albers School of Business & Economics, Seattle University. He teaches undergraduate and MBA courses in marketing, including Introduction to Marketing and Personal Selling, in both in-person and online formats.

Research Interests: Dr. Abraham's research focuses on the intersection of pricing and morality, particularly examining consumer perceptions of surcharges through experimental methods, meta-analysis, and eye-tracking. He also explores personal selling, consumer relationships, and ethical dimensions in marketing decision-making. His work integrates behavioral science with practical marketing strategy.

Publication Trends: His recent publications span journals such as the Journal of Marketing Research, Sloan Management Review, and Journal of Business and Industrial Marketing, reflecting a consistent focus on ethical pricing, consumer psychology, and methodological rigor in marketing research. The articles demonstrate a trajectory toward understanding how moral and cognitive factors influence pricing judgments and consumer behavior.

Professional Service: Dr. Abraham is actively involved in university and academic service, serving on multiple committees and as an ad hoc reviewer for several marketing and management journals.

Education:

• Ph.D. in Marketing, University of Maryland, College Park

Industry Experience: Prior to academia, he held diverse roles at Microsoft and Wipro, including marketing, program management, pre-sales, technology evangelism, and content development, providing him with strong real-world insights into business and technology markets.