Anssi Tarkiainen

Anssi Tarkiainen is a Full Professor (tenured) in the Department of Business Studies at LUT Business School, Lappeenranta University of Technology. His academic work centers on marketing, particularly digital marketing and consumer behavior, and he contributes actively to both research and teaching in these domains.

Research Interests: His primary research areas include digital marketing, sales management, and consumer behaviour. His scholarly work explores how digital technologies influence consumer decisions and sales strategies, with applications in strategic marketing and international business contexts.

Teaching and Academic Contributions: He currently teaches marketing analytics, strategic issues in digital marketing, and digital marketing in action. Over his career, he has taught courses in sales management, international business strategies, statistical research methods, and futures studies.

Professional and Administrative Roles:

• Team Leader, International Marketing Team, LUT School of Business and Management
• Member, Board of Directors, The Finland Futures Academy (FFA)
• Member, Steering Group, LITO Project (national online study package for Basic Business Studies)
• Deputy Member, Board and Executive Committee, Research Foundation of Lappeenranta University of Technology

Journal Service: He serves as an ad hoc reviewer for several journals, including European Journal of Marketing, International Marketing Review, Journal of Personal Selling & Sales Management, and British Food Journal.