معرفی
Dr. Nicholas Mcclaren is a Senior Lecturer in the Department of Marketing at Deakin University's Faculty of Business and Law. His academic career spans over two decades, focusing on ethics in marketing, sales management, and societal implications of business practices.
Research interests include:
- Ethics in marketing, personal selling, and sales management
- Organizational, professional, and corporate ethics
- Corporate responsibility and governance
- Environmental psychology in consumer behavior
His research reveals trends in:
- Marketing ethics and littering behavior analysis
- Sales ethics frameworks using cognitive psychology
- Regional business intelligence and ethical decision-making
- Norms-based interventions for environmental sustainability
Awards:
- Faculty Award for Teaching Excellence (2014, 2013)
Professional activities:
- Editorial Board, Journal of Business Ethics
- Ad hoc reviewer for major marketing journals
- Conference organizer at ANZMAC and Academy of Marketing Science
Supervision:
- Completed PhD supervision on littering behavior in Pakistan
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