Claudia Costiuc Mich

Claudia Costiuc Mich is a Professor of Marketing in the College of Business at Purdue University Northwest (PNW), serving as Founding Director of the Professional Selling Program. She teaches undergraduate, MBA, executive MBA, and professional training courses with emphasis on experiential learning through hands-on projects, corporate shadowing, networking events, and competitive simulations.

Her educational credentials include:

• Ph.D. in Marketing, Kent State University
• M.B.A. in Marketing Concentration, The University of Akron
• B.S. in Marketing/International Business/Sales Management, The University of Akron

Professor Mich's research spans professional selling pedagogy, case studies, brand placement, implicit learning, and ethnic identity, with interdisciplinary collaborations yielding publications in Journal of Marketing Education, Marketing Management Journal, and Journal of Case Studies. Her scaffolding teaching methodology empowers students to take ownership of learning while connecting theoretical concepts to practical business applications.

Recent publications analyze self-efficacy development in sales education, competitive dynamics in protein beverage markets, whiskey industry renaissance case studies, and psychological factors in sales training. These works collectively advance marketing education through practical application frameworks and psychological insights into sales career development.

She directs the White Lodging Professional Selling Lab—a corporate-sponsored initiative connecting students with Northwest Indiana and Chicagoland businesses for mentorship, networking, and recruitment opportunities. Industry partners actively participate in classroom activities and provide real-time feedback on sales techniques through the lab's high-tech recording facilities.

The Professional Selling Lab exemplifies Mich's commitment to bridging academia and industry through structured corporate partnerships that transform classroom learning into career-ready skills, with sponsors contributing both financial support and direct professional engagement in student development.