معرفی
Dr. Pilsik Choi is an Associate Professor in the Department of Management and Marketing at Austin Peay State University. His research focuses on retail marketing, consumer behavior, pricing strategies, and green marketing. He holds a Ph.D. from the University of Illinois at Urbana-Champaign (2005), an M.A. from Michigan State University (1999), and a B.A. from Sungkyunkwan University (1996).
His research interests include retail store choice, loyalty programs, and the impact of green marketing claims on consumer perceptions. He has explored topics such as reference pricing in 'pay-what-you-want' models, online descriptions of used goods, and the competitiveness of part-time MBA programs. His work bridges theoretical frameworks with practical applications in retail, education, and digital marketing.
Choi’s publications span journals like Journal of Retailing, Journal of Consumer Psychology, and Management Research Review. His articles frequently address pricing strategies, consumer decision-making, and the intersection of technology with marketing. Notable studies include the effects of auditory pricing formats and the role of corporate credibility in green marketing.
He has contributed to educational initiatives, such as analyzing MBA program choice factors and developing conjoint analysis case studies for teaching. His research often emphasizes practical implications for businesses and institutions.
