Aïda Faber

Aïda Faber serves as Associate Professor in the Marketing Department at Université Laval's Faculty of Business Administration, where her research bridges consumer behavior, health psychology, and sustainable consumption with particular focus on ageism in marketing, smartphone usage paradoxes, and attachment theory's role in dietary choices.

Her academic foundation includes:

• Doctorate in Marketing (Ph.D.), McGill University
• Bachelor of Arts (BA) in Psychology, McGill University

Professor Faber's research examines psychological mechanisms underlying consumer decisions, from how ageist attitudes manifest in marketing practices (culminating in a 2025 scoping review) to the dual-edged nature of smartphone connectivity on user experience. Her work consistently connects marketing theory with real-world health outcomes, such as demonstrating how parental attachment insecurity influences high-calorie food consumption across the lifespan.

Her publication trajectory reveals evolving expertise from childhood nutrition studies (2018-2019) toward contemporary digital and societal challenges (2022-2025), maintaining consistent output in premier journals like Journal of Marketing Management and Journal of Consumer Affairs. This progression highlights her adaptability in addressing emerging consumer behavior phenomena while maintaining methodological rigor.

Professor Faber actively supervises graduate students and presents research at major international conferences including the AMA Marketing and Public Policy Conference. Her ongoing projects, evidenced by the 2025 publication, indicate current grant support for investigating age inclusiveness in marketing practices and sustainable consumption frameworks.