Rishad Habib

Dr. Rishad Habib is an Assistant Professor in the Department of Marketing Management at Toronto Metropolitan University's School of Business Management. She specializes in consumer behavior research with focus on prosocial consumption, sustainability, crowdfunding, and sharing economy dynamics.

Her educational background includes:

• PhD in Marketing and Behavioural Science, Sauder School of Business, University of British Columbia
• MSc in Marketing and Consumer Studies, University of Guelph
• BBA

Dr. Habib's research investigates how novel marketing practices and social norms influence consumer decisions, particularly in encouraging behaviors like charitable giving, organ donation registration, and sustainable consumption. Her work develops actionable frameworks for behavioral change at the intersection of marketing strategy and social impact.

Her recent publications (2019-2023) demonstrate consistent focus on sustainability interventions, prosocial behavior modeling, and climate-conscious consumption. She frequently publishes in top-tier journals including Journal of Marketing and Journal of Consumer Psychology, employing experimental methods and theoretical synthesis.

Significant awards include:

• AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2021)
• AMA Sheth Doctoral Consortium Fellow (2020)

Research funding highlights:

• SSHRC Insight Development Grant as PI ($61,000, 2022-2024)
• TRSM Research Advancement Grant ($15,000, 2022-2023)
• SSHRC Doctoral Fellowship (2019-2021)
• Business for Social Good Grant (2019)

She teaches graduate course MKT 510: Innovations in Marketing - Strategic Brand Management.

No dedicated research lab is mentioned, but she collaborates extensively with behavioral science researchers internationally.