Adrian Camilleri

Adrian Camilleri is an Associate Professor of Marketing at the University of Technology Sydney (UTS) Business School and Director of the UTS Behavioural Lab. His research focuses on judgment and decision-making, exploring how organizations, consumers, and policymakers can improve outcomes through behavioral insights. Notable work includes studies on nudging sustainable behavior, gamification in marketing, and the psychology of big life decisions. He serves on the editorial board of Organizational Behavior and Human Decision Processes and has received the 2022 AMA-EBSCO-RRBM Award for Responsible Research in Marketing. Camilleri teaches courses on consumer behavior and marketing research, having influenced over 10,000 students. His industry collaborations include projects with The Commonwealth Bank of Australia and Netflix, aiming to bridge academic research with practical societal impact.