معرفی
Anne Roggeveen is a Professor in the Department of Management Marketing at the University of Bath. She is an active researcher in marketing and retailing, with expertise spanning digital retailing, consumer behavior, and technological change. Her work aligns with the UN Sustainable Development Goals, particularly those related to responsible consumption and innovation.
- Active 2011–2025 in editorial roles for Journal of Service Research, Journal of Business Research, and Journal of the Academy of Marketing Science.
- External examiner for KU Leuven’s PhD Committee of Lina Altenburg (2021–2025).
Her research focuses on digital retailing and consumer vulnerability, exploring how technology influences retail strategies and consumer decision-making. Recent work includes studies on virtual brand sabotage, attribute importance in choices, and technological change in retail.
Recent publications highlight trends in technology-infused retailing, text-mining applications, and empathy-driven marketing. These works emphasize the intersection of AI, consumer psychology, and sustainable practices in modern retail environments.
Scientific accolades include:
- 2024 Best Paper in Retailing Track, Società Italiana di Marketing
- 2024 Finalist for AMA/Marketing Science Institute/H. Paul Root Award
- 2024 AMA-Sheth Doctoral Consortium Faculty Fellow
- 2024 Top-50 Author Productivity List in AMA Journals
She has served on editorial boards for Journal of Retailing and Journal of the Academy of Marketing Science since 2016 and 2023, respectively. Her advisory work includes external examination of PhD research at KU Leuven.
