معرفی
Dr. Jiska Eelen is an Associate Professor in the Marketing Department of Vrije Universiteit Amsterdam. Her research focuses on consumer decision-making mechanisms, particularly how embodied cognition (body-mind interplay) influences choices in contexts like medical decisions, social media, and online shopping. She has held visiting positions at Rotterdam School of Management and Université Blaise Pascal, and previously researched persuasive communication at the Amsterdam School of Communication Research (University of Amsterdam).
- Education: PhD in Embodied Cognition (KU Leuven, 2011), MSc Psychology (KU Leuven, 2006), MSc Marketing Analysis (University of Ghent, 2007)
- Research Interests: Body size perception, sensory marketing, ownership psychology, advertising effectiveness, and psychological mechanisms underlying consumer behavior
Her work bridges academic research with practical applications through consulting for industries like healthcare, telecom, and government. She has published in top journals such as the Journal of the Academy of Marketing Science and Journal of Consumer Psychology, and received accolades including the AMA Sheth Doctoral Consortium Fellowship (2011). Currently serves on the editorial board of the Journal of Interactive Marketing.
Key contributions include studies on size-inclusive fashion retailing, authenticity in online engagement, and meta-analyses of creative advertising effects. Supervised 1 PhD thesis and secured grants including funding for behavioral measurement tools.
