Kobe Millet

Prof. Kobe Millet is a Full Professor of Decision Making & Sustainability in Marketing at Vrije Universiteit Amsterdam’s School of Business and Economics. He holds a Master’s in Psychology and a PhD in Marketing from KU Leuven, Belgium, followed by a post-doctoral fellowship (2007–2010) from FWO before joining VU Amsterdam in 2010. His research focuses on experimental studies of human decision-making, particularly in consumer behavior and sustainability. He teaches Behavioral Decision Making, Judgment & Decision Making, and Sustainability Marketing, and supervises MSc theses. Ancillary roles include membership in the Nederlands Instituut van Psychologen and the Expert Group on Climate and Behavioral Change.

Research interests span sustainability, consumer irrationality, and cross-disciplinary topics. Notable projects include studies on pro-environmental behavior, price promotions’ impact on stigmatized products, and the psychological effects of monetary forms (e.g., coins vs. banknotes). His work combines behavioral science with real-world applications, often yielding insights into sustainable practices and consumer psychology.

Recent articles highlight interdisciplinary approaches, such as multi-proxy experiments for environmental choices and the cognitive underpinnings of AI art appreciation. His datasets and collaborations reflect a commitment to open science and reproducible research. Despite no listed awards, his prolific publishing and editorial roles (e.g., International Journal of Research in Marketing) underscore academic leadership.