معرفی
Jens Nordfalt is a Professor in the Management, Marketing, and Business & Society department at the University of Bath's School of Management. His office is located at 10 EAST 5.14, and he is currently accepting doctoral students. Professor Nordfalt maintains an active research profile with significant contributions to retailing and consumer behavior research.
His research interests focus on the intersection of technology and consumer behavior in retail environments. Nordfalt specializes in eye-tracking methodologies for retail field research, in-store technology applications, and the impact of environmental factors on consumer decision-making. His work examines how artificial intelligence, visual merchandising, and ambient factors like music influence shopping behavior and sales outcomes. Nordfalt's research employs rigorous field study methodologies to generate actionable insights for retail practice.
Nordfalt's recent publications demonstrate a clear trend toward examining technology-enhanced retail experiences. His work increasingly focuses on the practical application of eye-tracking data, AI implementation in physical stores, and the psychological mechanisms behind consumer responses to various in-store stimuli. His research bridges academic theory with practical retail applications, often resulting in high-impact publications in top marketing journals.
Professor Nordfalt actively engages with the academic community through keynote presentations, including participation in the Journal of Retailing Webinar Series in May 2024. His research has received significant attention, with multiple papers generating news coverage and substantial readership on academic platforms like Mendeley. His collaborative work with researchers like Ahlbom, Grewal, and Roggeveen demonstrates strong international research networks in the retailing field.
