معرفی
Prof. Dr. Katelijn Quartier is a Professor of Retail Design at the Faculty of Architecture and Arts, Hasselt University, Belgium. As founder and academic director of the Retail Design Lab, she leads research into future retail environments, emphasizing design's role in enhancing consumer experiences while aligning with brand values. Her work bridges academic insights with practical applications, addressing challenges like sustainability, sensory engagement, and omnichannel strategies.
Key research focuses include experience-driven retail design, sustainable store practices, and the impact of lighting on consumer behavior. She developed the REXS (Retail Experience Scan) tool to evaluate store experience levels, contextualized across brands like Zeeman and Rituals. Collaborations with retailers and designers aim to optimize shopping environments without over-engineering, ensuring solutions match brand DNA.
Her academic contributions span educational frameworks for retail design competencies and interdisciplinary training programs. She advocates for ethical boundaries in design advisory roles, focusing on strategic guidance over direct design execution. Recent projects explore phygital retail integration, circular economy applications, and the use of eye-tracking technology to understand consumer behavior.
Publications highlight trends in retail innovation, educational pedagogy, and the interplay between design and brand communication. Her work underscores the importance of balancing experiential elements with practicality, ensuring retail environments reflect core brand values while driving customer engagement.
