معرفی
Dr Yuri Siregar is Director of Student Education and Lecturer in Fashion Marketing and Brand Design at the University of Leeds' School of Design. His expertise spans phygital experience design, fashion retail atmospherics, and marketing communications. He holds a PhD in Fashion Marketing from Nottingham Trent University alongside multiple master's degrees in marketing and digital media. Prior to academia, he spent over a decade in global marketing roles including Creative Director at a multinational marcomms firm.
His research focuses on the convergence of physical and digital worlds in fashion retail, particularly through people-centred design approaches. Current projects explore phygital atmospherics in experiential retail environments and dynamic omnichannel experiences. He leads the MA Global Fashion Management programme while maintaining industry connections through collaborative research initiatives.
Professional memberships include Fellow of the Higher Education Academy, Academy of Marketing, and British Academy of Management. His teaching integrates industry insights with academic rigor, emphasizing innovation in fashion marketing strategies and digital transformation in retail spaces.
