Alice Dallabona

Dr Alice Dallabona is a Lecturer in Fashion Marketing at the University of Leeds, based in the School of Design within the Faculty of Arts, Humanities and Cultures. She holds a PhD in Fashion Marketing from Nottingham Trent University, an MA in Critical Theory and Cultural Studies from the University of Nottingham, and a Laurea Magistrale in Semiotic Disciplines from the University of Bologna.

Her research focuses on fashion marketing, luxury branding, cultural studies, and interdisciplinary research. Key areas include the Italian fashion industry, national identity narratives, semiotics, and the intersection of fashion with digital media and journalism. She explores how brands leverage cultural heritage and craftsmanship to build identity, with case studies on Dolce & Gabbana, Armani, Fendi, and Missoni.

Dr Dallabona teaches on the BA Fashion Marketing programme, managing modules that integrate marketing strategies with cultural analysis. She supervises PhD students researching topics like fashion and identity, luxury industry dynamics, interdisciplinary methodologies, and geographical influences in fashion.

Her publications analyze luxury hotel branding extensions, traditional craft revitalization, and the cultural dimensions of supply chains. Recent work (2024) emphasizes strategic approaches to luxury fashion marketing, while earlier research (2017-2020) examines brand extensions into hospitality and semiotics of national identity in fashion narratives.

She actively participates in academic networks and welcomes interdisciplinary research proposals at the intersection of fashion, culture, and business practices.