معرفی
Rubab Ashiq is a Lecturer in Fashion Marketing, Digital Strategy, and Brand Communications at the University of Leeds' School of Design, part of the Faculty of Arts, Humanities and Cultures. She holds a PhD in Fashion Marketing from De Montfort University (Leicester), an MA in Fashion Management with Marketing from the same institution, and a Bachelors in Fashion Design from Asian Institute of Fashion Design, Iqra University (Pakistan).
Her research focuses on fashion marketing and digital technologies, including social commerce, e-commerce dynamics in developing countries, and sustainable communications. Methodologically, she employs mixed-methods and qualitative approaches. Rubab currently leads the MA International Fashion Marketing and Management (online) program and supervises postgraduate researchers.
- Professional Memberships: Fellow of the Higher Education Academy (FHEA), Fellow of the Royal Society of Arts (FRSA), Academy of Marketing, Academy of Marketing Science, American Marketing Association, Global Alliance of Marketing and Management (GAMMA)
Before academia, she worked in Pakistan's textile industry and at a renowned regional designer label, bringing practical industry insights to her teaching and research.
