معرفی
Dr Yiting Duan is a Lecturer in Fashion Marketing and Brand Communication at the School of Design, University of Leeds. Her research and teaching focus on digital marketing, consumer perception, color psychology, and textile design. She also leads second-year core content in fashion marketing and serves as Year Two Tutor.
- Education:
- PhD in Colour Psychology and Consumer Behaviour, University of Leeds
- MA in Design, University of Leeds
- BA in Fashion Design, Beijing Institute of Fashion Technology
Research Interests: Yiting specializes in CMF (Color, Material, Finish) applications in omni-channel marketing for luxury fashion and lifestyle brands, functional color environments for children and individuals with disorders, and machine learning-based color recognition systems for digital printing. She also explores color design for medical equipment and digital textiles.
Professional Background: Prior to joining the University of Leeds, she held a permanent lectureship at Zhejiang Sci-tech University, China, and worked as a consultant for fashion and heritage brands. She is Deputy Programme Leader for the BA (Hons) Fashion Marketing program.
