معرفی
Dr. Carl-Philip Ahlbom is a Senior Lecturer at the School of Management, University of Bath, specializing in Consumer Decision-Making within retail environments. His research examines how Store Atmospherics, Sensory Marketing, and Shopper-Facing Technologies shape shopping behavior, alongside pro-social marketing initiatives in Health Outcomes and Financial Literacy. He leads the MSc in Strategic Retailing program and contributes to field research via Field Experiments and Eye-Tracking Studies.
- University: University of Bath
- Role: Senior Lecturer (Associate Professor)
- Department: Management, Marketing, Business & Society
- Editorial Roles: Associate Editor (Journal of Business Research), Editorial Board Member (Journal of Retailing, Journal of Service Research, Journal of Marketing Education)
His research aligns with Sustainable Development Goals (SDGs) related to poverty reduction and planetary health. Key trends in his recent publications include automation in retail, AI integration, and sensory marketing dynamics. He has been recognized for teaching innovation at both university and school levels and serves as an invited speaker at global conferences like the Journal of Retailing Webinar Series.
