معرفی
Courtney Szocs is an Associate Professor in the Department of Marketing at Pennsylvania State University. Her research focuses on sensory marketing, aesthetics, retailing, food marketing, and store atmospherics. She holds a PhD in Marketing from the University of South Florida (2014), an MBA from Cleveland State University (2010), and a BS in Apparel Merchandising from The Ohio State University (2006).
Her research interests explore how sensory elements—such as color, sound, scent, and physical sensations—influence consumer behavior, particularly in retail and food contexts. She investigates topics like ambient lighting effects on food choices, the role of visual cues in packaging, and how environmental factors like music or posture impact purchasing decisions.
Her recent work highlights innovative strategies for engaging customers through multisensory retail environments, including studies on caffeine’s impact on spending, the psychology of ‘imperfect’ product aesthetics, and the future of personalized store atmospherics.
No scientific awards are explicitly mentioned in the provided materials. Her research contributions span over 30 peer-reviewed articles, reflecting a strong focus on practical insights for marketers and retailers.
