معرفی
Chu Ho-jeong is a Professor at the Department of Clothing and Textiles, College of Human Ecology, Seoul National University. Her research focuses on Fashion Marketing and Fashion Consumer Behavior, with expertise in analyzing socio-psychological aspects of apparel consumption and retail strategies.
- Education: B.S., M.S., and Ph.D. in Clothing and Textiles from Seoul National University and Michigan State University
- Laboratory: Fashion Marketing Laboratory (established 2010), exploring consumer behavior, global markets, store environment, and sustainability
Her research spans consumer behavior, global market trends, visual merchandising, and sustainable retail, often integrating technological elements like mobile apps and 3D displays. Recent articles examine generational differences in digital fashion engagement, ethical consumption, and socio-cultural factors in apparel purchasing.
Academic contributions include leadership roles in societies such as the Korean Society of Clothing and Textiles and Korean Marketing Science Association. The Fashion Marketing Lab she directs aims to decode fashion trends as social phenomena and provide strategic insights to brands on market segmentation and trademark strategy.
