معرفی
Lee Yuri serves as Professor and Dean of the College of Human Ecology at Seoul National University, where she leads the Department of Clothing and Textiles and directs the Fashion Retail & Service Lab. Her academic career spans over two decades with significant contributions to fashion retailing, consumer behavior, and technology integration in the fashion industry.
- Bachelor's and Master's degrees from Seoul National University (1989-1995)
- Ph.D. in Clothing and Textiles from Virginia Tech (1996-2000)
Her research explores the intersection of fashion, technology, and consumer psychology, with particular focus on generational differences in retail technology adoption, cross-cultural consumer behavior, and digital transformation in fashion retail. Recent work examines AI applications in design, contactless service encounters, and the psychological impact of social media on fashion consumption.
Professor Lee's publication trends reveal a strategic shift toward interdisciplinary research bridging fashion, data science, and human-computer interaction. Her work increasingly addresses pandemic-era retail challenges, sustainability in secondhand markets, and generational divides in technology adoption, establishing her as a leading voice in empirical fashion consumer research.
- Korean Society of Clothing and Textiles Outstanding Academic Paper Award (2023)
As Editor-in-Chief of the International Journal of Costume and Fashion and active board member in seven academic societies, Professor Lee mentors numerous graduate students while advancing research through editorial leadership. Her grant-funded projects focus on consumer behavior analytics and retail innovation, with recent collaborations spanning fashion technology development and cross-cultural market studies.
She directs the Fashion Retail & Service Lab (Room 305, Building 222), which operates as a hub for empirical research on retail innovation, consumer psychology, and technology implementation. The lab maintains strong industry partnerships and has pioneered methodologies for analyzing digital consumer behavior in fashion contexts.
