معرفی
Dr. Yoo-Kyoung Seock is a Professor and Director of Graduate Studies in the Textiles, Merchandising and Interiors department at the University of Georgia's College of Family and Consumer Sciences. She leads the E.Y.E. (Enhance Your Experience, Empower Your Education) Lab, which focuses on technology innovation in research and education. Dr. Seock is actively involved in university service as a member of the Graduate Council and serves as a FACS Faculty Leadership Fellow for 2023-2025.
Dr. Seock's educational background includes:
- Ph.D. in Business and Economics in Clothing and Textiles from Virginia Polytechnic Institute and State University, Blacksburg, VA, USA
- M.S. in Fashion Marketing in Clothing and Textiles from Yonsei University, Seoul, South Korea
- B.S. in Clothing and Textiles from Yonsei University, Seoul, South Korea
Dr. Seock's research program centers on three key themes: emotional, cognitive, and behavioral mechanisms in psychology; technological innovations and human-technology interaction; and sustainability, ethical consumerism, and corporate social responsibility. Her work investigates psychological dynamics of human behavior across various integrated environments including online, offline, mobile, social media, and emerging platforms like the metaverse. She studies how technology such as AI, eye-tracking, VR, and the Metaverse can enhance research and education in fashion and consumer sciences.
Analysis of Dr. Seock's recent publications reveals a strong focus on sustainable fashion consumption, particularly examining generational differences between Gen Z and Millennials. Her research frequently explores the intersection of technology and consumer behavior, with significant attention to social media's influence on fashion consumption patterns. There's a consistent thread examining psychological mechanisms behind consumer decisions, with increasing emphasis on environmental sustainability consciousness as a driver for slow fashion adoption.
Dr. Seock has received several notable awards for her teaching excellence:
- UGA Creative Teaching Award
- Senior Teaching Fellow designation
- Teaching Academy membership
As Director of Graduate Studies, Dr. Seock mentors graduate students including Ph.D. student Jeongah Shin (2020-2024), who is an inaugural member of the E.Y.E. Lab. She serves on editorial boards for the Journal of Retailing and Consumer Services and Journal of Interactive Advertising, and as a reviewer for several prominent journals in her field. Dr. Seock is also involved in outreach initiatives, particularly the Workplace Literacy and Entrepreneurship Training for Youth project.
The E.Y.E. Lab, established following the COVID-19 pandemic, represents Dr. Seock's commitment to innovation in education, research, and community outreach. The lab offers educational programs including AR/VR-based immersive learning, eye-tracking technology applications for business analysis, and UX/UI design research. In collaboration with her Ph.D. student Jeongah Shin, Dr. Seock developed an eye-tracking mobile app to support curriculum in UX/UI Design, Fashion Product and Brand Management, and workplace literacy classes.
