Tae Im Han

Dr. Tae Im Han serves as an Associate Professor in the Fashion Merchandising & Design program within the Department of Family and Consumer Sciences at California State University, Long Beach's College of Health & Human Services. Her office (FCS-FA-7) hosts appointments on Thursdays from 11:00am-3:00pm, and she maintains active research and teaching responsibilities in fashion consumer behavior.

Her academic credentials include:

• Ph.D. in Fashion and Retail Studies from The Ohio State University
• M.A. in Clothing and Textiles from Ewha Womans University
• B.S. in Clothing and Textiles from Ewha Womans University

Dr. Han's research critically examines socially responsible consumer behavior through lenses of cross-cultural comparisons (particularly U.S.-South Korea), social media marketing, and fast fashion impacts. Her groundbreaking work on body image perceptions among South Korean children reveals how media, peers, and family shape early gender ideals and self-perception, with significant implications for developmental psychology and fashion education.

Analysis of her 15 recent publications (2014-2024) shows consistent focus on sustainable fashion systems, including organic cotton adoption, fair-trade practices, and ethical marketing claims. Her methodological approach frequently employs meta-analyses, cross-cultural surveys, and theoretical frameworks like the Theory of Planned Behavior to dissect consumer decision-making processes in global fashion markets.