Yann Cornil

Yann Cornil is an Associate Professor in the Marketing and Behavioral Science Division at the UBC Sauder School of Business, University of British Columbia. He holds a BA from Sciences Po Lille, an MSc from HEC Paris, and a PhD from INSEAD. His research focuses on Food Marketing, Hedonic Consumption, and Sensory Perception, exploring topics like consumer preferences, racial identity, and the psychological drivers of eating behaviors. He teaches Experiments and Causal Inference (MBAN) and Consumer Behaviour (BCom).

His work bridges consumer behavior and public health, with notable contributions in reducing food waste through labeling strategies, understanding racial dynamics in consumption, and improving online platform research methodologies. He has published in top journals including Journal of Consumer Research, Journal of Marketing, and Organizational Behavior and Human Decision Processes.