معرفی
Siddhanth Mookerjee is an Assistant Professor at the Bensadoun School of Retail Management (BSRM) and the Desautels Faculty of Management at McGill University. He holds a Ph.D. in Marketing and Behavioral Science from the Sauder School of Business, University of British Columbia (2024). His research focuses on marketplace morality, exploring how consumers respond to firms' moral, environmental, and prosocial actions. Notable works include studies on reparative consumption, minority-owned businesses, and sustainable labeling strategies in retail.
His research has been published in top-tier journals like the Journal of Marketing and Journal of Consumer Research, and presented at conferences such as the Association for Consumer Research (ACR) and the Society for Consumer Psychology (SCP). Media outlets like CBS News, Harvard Business Review, and Vancouver Sun have featured his work.
Key research areas include consumer psychology, corporate social responsibility, and prosocial behavior. His articles highlight ethical consumption patterns, the impact of racial identity on consumer preferences, and strategies to reduce food waste through innovative labeling. Mookerjee’s work bridges academic rigor with practical retail applications, emphasizing equity and sustainability in business practices.
