Trina Larsen Andras

Trina Larsen Andras is a Professor and Assistant Dean for Societal Impact at Drexel University's LeBow College of Business. She previously served as Academic Director of the Center for Corporate Reputation Management (2009–2015). Her expertise lies in Global Marketing, Inter-Organizational Marketing Strategy, and Retail Internationalization. She has published extensively on topics including brand value co-creation, cross-cultural marketing strategies, and global retail expansion dynamics. Key contributions include studies on interaction orientation in export performance (2022) and marketing channel evolution in platform enterprises (2020).

Her research interests emphasize the intersection of cultural values with retail structures and advertising effectiveness in transitional markets. Notable awards include the 2002 International Marketing Review Excellence Award and the 1997 Stanley Hollander Best Paper Award. She has held editorial roles at Journal of Marketing Channels and Innovative Marketing.