Boryana Dimitrova

Boryana Dimitrova is an Associate Clinical Professor of Marketing at Drexel University’s LeBow College of Business. She holds a PhD in Marketing from Drexel University and a B.S. in Marketing and International Business and Trade from Saint Peter’s University. She teaches undergraduate, MBA, and Master’s students and is actively engaged in research and consulting for small businesses.

• PhD in Marketing, Drexel University, Philadelphia, PA
• B.S. in Marketing and International Business and Trade, Saint Peter’s University

Dr. Dimitrova’s research focuses on global marketing, particularly global distribution channels, inter-organizational marketing, and retailer internationalization. Her work examines how cultural values, country reputation, and institutional frameworks influence international retail performance and channel strategies. She also investigates brand value co-creation in digital platform enterprises.

Her recent publications span topics such as cultural impact on foreign retailer performance, retail FDI restrictions, psychic distance in export relationships, and the evolution of marketing channels in platform ecosystems. These works appear in leading journals including the Journal of International Marketing, International Marketing Review, and Journal of Marketing Channels, reflecting a strong trend toward understanding the interplay between culture, institutions, and global retail strategy.

Dr. Dimitrova has received numerous awards recognizing her excellence in teaching and research, including multiple Excellence in Teaching and Research Awards from Drexel University, and was nominated for the Outstanding PhD Promise Award. She has also contributed case studies to prominent marketing textbooks, enhancing pedagogical resources in the field.

• 2013 Nominated for the Outstanding PhD Promise Award (Drexel University)
• 2012 AMA-Sheth Foundation Doctoral Consortium Fellow
• Multiple Excellence in Teaching and Research Awards from Drexel University
• 2008 The Wall Street Journal Student Achievement Award

She regularly presents her research at academic conferences such as the Academy of Marketing Science and serves on professional associations and journal review boards. She mentors students and collaborates with co-authors on impactful research in international marketing and retail strategy.

Dr. Dimitrova is affiliated with the LeBow College of Business at Drexel University, where she contributes to the Marketing Department’s research and teaching mission. Her work bridges academic rigor with practical applications, particularly through consulting with local small businesses and developing real-world case studies.