Boyana Boyanova Dimitrova

Assoc. Prof. PhD Boyana Boyanova Dimitrova serves as an Associate Professor at the Department of Economic Theory and International Economic Relations within the Faculty of Economics at St. Cyril and St. Methodius University of Veliko Tarnovo. She holds a PhD and has established herself as a prominent academic in business management and marketing fields.

Dr. Dimitrova's research interests span across Corporate Social Responsibility, Marketing, Business Management, Tourism Marketing, Banking Marketing, Political Marketing, and Ethics in Advertising. Her work demonstrates a consistent focus on ethical business practices, corporate responsibility, and strategic marketing applications across various sectors including banking, tourism, and political environments.

Examining her publication history reveals a clear evolution in her research focus. Early in her career she concentrated on banking marketing and communication strategies in Bulgaria's transition economy. Over time, her research expanded to encompass broader business ethics concerns, particularly Corporate Social Responsibility, which has become a dominant theme in her recent work. She has also maintained strong interest in tourism marketing and political marketing applications throughout her career.

Dr. Dimitrova has participated in significant research projects including "Perspectives for managing the debt recession in the Mediterranean Union as a policy for preventing economic depression" (2013-2014) and "Analysis of the factors and elements of competitiveness in the management activity of companies in the Veliko Tarnovo region and opportunities for their optimization" (2012-2013). These projects demonstrate her engagement with both regional economic challenges and broader European economic issues.