معرفی
Lawrence Duke is a Clinical Professor in the Department of Marketing at LeBow College of Business, Drexel University. He serves as a faculty advisor for the MS Marketing and LeBow Digital Marketing Certificate programs, and has held advisory roles for Net Impact and the Drexel Investment Group. His professional experience spans academia, finance, and public service.
Education:
- MBA, Harvard Business School
- Ed.D., Temple University
His research and teaching focus on marketing strategy, digital marketing, global marketing, marketing ethics, and finance, informed by over two decades of senior management roles in international finance at Citibank/Citigroup, Nomura, State Street, and the International Monetary Fund (IMF), as well as service as a U.S. Navy officer. His work bridges academic rigor with real-world application in global capital markets and emerging economies.
The recent publications reflect a consistent trajectory in global investment strategies, emerging market development, and digital marketing analytics. His scholarly contributions emphasize practical frameworks for equity fund management, risk mitigation through derivatives, and the strategic use of analytics in modern marketing. The integration of finance and marketing is a recurring theme across his research.
Scientific Awards and Recognition:
- 2013 Teaching Excellence Award (LeBow College of Business)
- 2013 ArchiTech Technology and Teaching Finalist
- 2012 President’s Award Nominee for Civic Engagement (Drexel University)
- Distinguished Teaching Fellow (2008–2011)
- 2007–2008 Teaching Excellence Award
Dr. Duke has made significant contributions to academic service, including serving as Associate Editor of The Journal of Investing (2017–2023) and as a member of its Editorial Review Board since 1992. He has advised multiple student organizations and corporate boards, including Market Atlas, LLC and Tech2Educate. His grants and funding are not explicitly detailed, but his sustained research output and editorial leadership suggest strong institutional and professional support.
While no formal lab or research center is mentioned, Dr. Duke leads initiatives in digital marketing education and advises on analytics-driven marketing strategy. His work with the LeBow Digital Marketing Certificate program underscores his commitment to integrating technology and pedagogy. His ongoing advisory roles in academia and industry reflect an active, collaborative research and teaching network.
