معرفی
Dr. Vishal Lala is a Professor in the Department of Marketing at the Lubin School of Business, Pace University. His work bridges marketing, statistics, and computer science, focusing on consumer decision-making and digital media.
- PhD in Marketing, Oklahoma State University
- MS in Management Information Systems (MIS), Oklahoma State University
- MMS in Marketing, University of Bombay
- BSc in Chemistry, St. Xavier's College, University of Bombay
His research explores electronic media, promotion, and quantitative marketing analysis, with publications in journals like Journal of Advertising Research and Psychology & Marketing. Current work emphasizes predictive and visual analytics in marketing education.
Publications highlight trends in generational marketing differences, consumer effort investments, and interactivity in digital environments. Key journals include Journal of Interactive Marketing and Journal of Consumer Marketing.
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