معرفی
Se Jin Kim serves as an Assistant Professor of Sport Management at Western New England University, holding a faculty position within the Sport Management department. She is based in Churchill Hall (Room 209) and teaches foundational courses including SPMN 250 (Managing Sport Organizations), SPMN 681 (Sport Focus Profession Issues and Research Project), and SMGT 321 (Sport Marketing).
Her academic credentials include:
- Ph.D. from University of Massachusetts Amherst
- M.S. from The University of Texas at Austin
- B.A. from Rice University
Dr. Kim's research expertise centers on Sport Marketing and Consumer Behavior in Sport, with specialized investigations into social media influencer dynamics, celebrity endorsement strategies, and psychological mechanisms of rivalry in both traditional sports and eSport. Her work examines how consumers develop multiple points of attachment and identification with sports entities, addressing critical gaps in understanding modern sports consumer engagement through empirical analysis of digital marketing impacts and competitive fan behaviors. This research portfolio directly informs contemporary sport business practices in an increasingly digitalized industry.
Her professional contributions extend to curriculum development in sport management education, though no scientific awards, student advisement records, or external grant funding are documented in the provided materials.
