معرفی
GREGG BENNETT is Professor in the Department of Kinesiology and Sport Management at Texas A&M University, specializing in sport marketing and consumer behavior. His research examines sponsorship effectiveness, brand management, and generational differences in sports consumption. Bennett founded the Sport Marketing Association and has received multiple teaching awards.
His research interests focus on sport marketing, sponsorship effectiveness, consumer behavior, brand management, and esports marketing. Bennett investigates how marketing strategies influence fan engagement across different demographic groups.
Bennett's publications demonstrate consistent development in understanding fan behaviors, with recent work exploring esports consumption, athlete activism, and digital branding. His research bridges theory and practice through experiential learning approaches.
