معرفی
Windy Dees is a Professor in the Department of Kinesiology and Sports Sciences at the University of Miami's School of Education and Human Development. Her research focuses on sport marketing, sponsorship effectiveness, and the intersection of sports with public health and institutional policy. She has conducted seminal studies on college football's role in pandemic dynamics, the implications of NIL legislation for student-athletes, and the strategic use of digital media in corporate sponsorship. Dr. Dees has authored a leading textbook on sport marketing and pioneered experiential learning models through initiatives like Grand Slam Marketing. Her work bridges academic research with practical industry applications, emphasizing measurable outcomes in sport management contexts.
Research Interests: Her areas of expertise include sponsorship asset optimization, brand-consumer interactions via new media, and governance structures in intercollegiate athletics. Notable contributions include analyzing how sport organizations leverage fan engagement through technology and how emerging sports like MMA gain media traction.
Publications: Her 2022 book Sport Marketing serves as a foundational resource for practitioners. Recent studies explore the pandemic-era challenges facing college athletics and the evolving NIL landscape. Earlier work (2007) pioneered congruity theory applications in NASCAR sponsorship effectiveness.
