معرفی
Dr. Katie Lebel is an Assistant Professor in the Department of Management at the University of Guelph's Gordon S. Lang School of Business and Economics. Her work focuses on gender equity, sport fandom, and innovative business models in sport. She holds a Ph.D. from The University of Western Ontario, alongside a Master of Arts in Kinesiology and a Bachelor of Arts in Psychology/Sports Management from St. John's University.
Research Interests: Dr. Lebel's interdisciplinary work addresses gender equity challenges in sport retail, fan behavior analysis, and marketing strategies for next-gen audiences. She explores how digital platforms influence fan engagement and brand loyalty, particularly for women's sports. Her projects often intersect with social justice principles, advocating for systemic changes in sport apparel markets and media representation.
Key Affiliations: Affiliated Scholar at the Tucker Center for Research on Girls & Women in Sport, Member of the National Network for Research on Gender Equity in Canadian Sport, and Founding Scholar of The Collective at Wasserman. Her research consistently informs policy debates through media contributions in outlets like the Toronto Star, BBC News, and Sports Business Journal.
Teaching: Currently teaches courses on sport communication strategies, sponsorship engagement, fandom analysis, and advanced sport management topics. Recent presentations include analyses of Gen Z Olympic experiences and gender bias in sport retail websites.
Public Engagement: Regularly contributes expert commentary on issues like pay equity in sports, Olympic branding, and NIL policies. Authored influential op-eds on merchandise gaps for women athletes and post-pandemic resilience strategies for professional sports.
