معرفی
Bethany Hushon is a part-time PhD researcher at Loughborough University London's Institute of Sport Business, focusing on sponsorship dynamics in UK Women's Football. Her work examines the interplay between tangible and intangible factors to enhance equity and brand awareness in sports. Prior to her PhD, she spent five years in the commercial sector of sports, working with Football Clubs and Sponsorship Brands.
Education highlights include a First Class Honours degree in Sport Business from Leeds Beckett University (2015), where she was awarded the Dean's Prize for Sport Business. Bethany is a passionate sports fan and active netball player, blending practical experience with her academic pursuits.
Her research interests center on:
- Commercial strategies in Women's Football sponsorship
- Gender equity and business development in sports
- Digital transformation's impact on fan engagement
- Challenging socio-political barriers in women's sports
She has authored blog posts on topics like the emotional aspects of Sport Business, digital innovation during the pandemic, and the distinction between Women's Sport and Women in Sport, which have been featured on her personal blog HUSHonSport.
