Michael Green

Michael Green is a Senior Lecturer and Program Manager in the Department of Sport at Hartpury University, Gloucestershire, where he has been teaching since 2009. His focus lies in the commercial and strategic dimensions of professional sports, with strong emphasis on sport marketing, sponsorship, branding, and digital media.

• Hartpury University – Senior Lecturer in Sports Management (2009–Present)
• Program Manager – overseeing curriculum and student development
• Affiliated with the Sports Business Hub for applied research and consultancy

His educational background includes an MA in Sports Management from the University of the West of England (2007–2008) and a BSc (Hons) in Sports Science from the University of Gloucestershire (2004–2007). He is a Senior Fellow of the Higher Education Academy, reflecting his commitment to teaching excellence.

Michael Green's research centers on sport marketing communications, fan behavior, sponsorship effectiveness, and the strategic use of social media in sports branding. His work explores how digital platforms enable athletes to build personal brands and how football organizations support individual growth. He investigates commitment in sponsorship deals and strategic collaborations within the sports industry, contributing to both academic and practical understanding of modern sports business.

His recent publications highlight a consistent focus on football agents, social media branding, and organizational dynamics in sports. The articles reveal a trajectory toward understanding emergent practices in sports management, particularly in digital transformation and relationship-based strategies. His work bridges theory and practice, often involving real-world evaluations and consultancy outputs.

• Employee of the Month, Hartpury University – Apr 2019
• Hartpury Employee of Month – Sept 2016

Michael Green actively supervises student research projects, including RKE and consultancy-based work. He leads multiple externally funded and community-based projects, such as social media audits and digital marketing initiatives for local sports clubs and schools. His professional activities include presenting at conferences, organizing workshops, editorial contributions, and media appearances, such as a BBC Radio Gloucestershire interview. He is deeply involved in embedding employability into the curriculum to foster professional identity among students.

He is a key member of the Sports Business Hub at Hartpury University, which supports applied research, consultancy, and industry collaboration. His projects often involve partnerships with local organizations like Apperley Cricket Club, St Peter's High School, and Bamboo Rugby 7s, demonstrating a strong commitment to community engagement and practical impact.