معرفی
Nicholas Burton, PhD, is an Associate Professor in the Department of Sport Management at Brock University. His research focuses on strategic sport marketing, including sponsorship management, ambush marketing, and geopolitical dimensions of sport business. He is affiliated with the Centre for Sport Capacity, contributing to interdisciplinary research and policy development in sport management.
Dr. Burton’s work explores topics such as athlete branding, fan behavior on social media, and the economic implications of global sport events. His recent studies address the impact of digital platforms on sponsorship activation and the challenges posed by pandemic disruptions to international sponsorships.
- Education: PhD in Sport Management
His research trends emphasize the evolving nature of marketing strategies in sport, particularly leveraging emerging technologies and analyzing global geopolitical influences. Notable contributions include redefining ambush marketing typologies and examining the soft power dynamics of multinational sport entities like City Football Group.
- Awards: 2019 IJSMS Outstanding Paper Award
Burton advises graduate students pursuing research in sponsorship and sustainability, women’s sport marketing, and the geopolitical economy of sport. He teaches advanced sport marketing and globalization of sport courses, integrating practical insights from his industry collaborations.
His work bridges academic rigor with real-world applications, addressing issues like fan sentiment analysis, crisis management in sport sponsorships, and the ethical dimensions of marketing practices.
