معرفی
Dr. Payam Ansari serves as Lecturer in Sport and Events Management at Bournemouth University Business School, specializing in Sport Marketing and fan engagement with emphasis on women's sports. A former Marie Sklodowska-Curie Research Fellow, he integrates academic expertise with industry experience from leadership roles at the Football Federation of Iran.
His educational background includes:
- Bachelor's in Industrial Engineering
- MBA
- PhD in Sport Management
Ansari's research explores fan engagement dynamics in women's football through ethnographic and experimental methodologies, addressing gender diversity, virtual reality applications, and sport marketing innovation. His work bridges bibliometric analysis with practical fan experience frameworks, contributing to understanding professionalization processes in women's sports.
Recent publications (2021-2025) reveal strong thematic focus on women's football fandom, Paralympic media representation, and bibliometric studies across disability sports and sport psychology. His scholarship demonstrates methodological versatility while consistently advancing gender equality and fan engagement metrics in sport management literature.
Key accolades include:
- Marie Sklodowska-Curie Action (MSCA) Research Fellowship
- BA/Leverhulme Small Research Grant (2024) for 'Beyond the Sidelines: Mapping the Fan Journey in Women's Football'
Ansari supervises PhD candidates including Zahra Eskandari (researching migrant women's physical activity engagement) and has secured grants spanning women's football fan engagement, sport entrepreneurship education, and blind football commercialization. His industry partnerships include high-profile event management for the AFC Champions League final. As an advocate for inclusive education, he implements Universal Design for Learning principles and draws on multicultural experience across Iran, Malaysia, Ireland, and the UK to foster equitable learning environments.
