معرفی
Rui Biscaia is an Associate Professor at the University of Bath's Department for Health, specializing in sport management and consumer behavior. His research focuses on bridging sport consumers, organizations, athletes, and sponsors, with key interests in fan wellbeing, sponsorship management, mega-sport events, and sustainability practices. He joined the University of Bath in June 2021 and collaborates internationally with researchers across multiple countries.
He serves as Associate Editor of European Sport Management Quarterly and editorial board member for journals like Sport Management Review and Sport Marketing Quarterly. He co-led the Marie Curie-funded EventRights project addressing inequality and diversity in mega-sport events. His work contributes to UN Sustainable Development Goals related to sustainable cities, responsible consumption, and reduced inequalities.
His research output includes over 60 peer-reviewed articles and co-authored/co-edited books. Notable projects span sport branding, fan engagement, and sustainability initiatives. His recent articles explore athlete branding, fan flourishing, and airline sustainability practices. He received the 2023 Best Research Paper Award in sports marketing and has advised doctoral theses on fan engagement and sport management.
Biscaia's research emphasizes interdisciplinary collaboration, with studies in journals like Journal of Sport Management and Leisure Studies. His work bridges academic theory with practical applications in sport organizations, events, and policy.
