معرفی
Sangchul Park is an Assistant Professor (Fixed Term) at the College of Education, Michigan State University. He holds a Ph.D. from Texas A&M University. His research focuses on decision-making processes in sport-related environments, integration marketing strategies (e.g., sponsorships and brand-infused products), and organizational behaviors in sports, particularly fairness perceptions.
Education:
- Ph.D., Texas A&M University
Research Interests: Dr. Park explores how individuals make decisions in fitness centers, personal training services, and sport-television consumption. He investigates how sponsorship and brand-infusion strategies influence consumer behavior in sports. Additionally, he studies organizational dynamics, such as fairness perceptions within sports management structures.
Publications: His work appears in journals like Service Business, Journal of Retailing and Consumer Services, Sport Management Review, Sport Marketing Quarterly, and International Journal of Sport Marketing and Sponsorship.
Awards/Grants: No awards or grants explicitly mentioned. No advised students listed.
Labs/Teams: No specific labs or collaborative teams described in the text.
