Chara Tsordia

Chara Tsordia is an Assistant Professor at the Department of Tourism, Hospitality and Sports, School of Business and Economics, The American College of Greece since 2024. She teaches courses like Introduction to Sports Management and has taught at institutions including the University of Patras and the Latvian Academy of Sport Education. Her research focuses on consumer behavior, marketing, branding, and sports sponsorship.

Education:

• BSc in Business Management, University of Patras
• MBA, University of Patras
• PhD in Sports Marketing, University of Patras

Research Interests: Explores topics such as brand equity, sponsorship outcomes, and the impact of personal values on social entrepreneurship performance. She has contributed to studies on fan behavior and organizational dynamics within sports and business contexts.

Publications: Her work spans journals like Journal of Strategic Marketing and Sport, Business and Management, emphasizing themes like brand personality, consumer decision-making, and social entrepreneurship.

Academic Contributions: Participated in EU-funded research projects and collaborates with international academic networks. Active in promoting strategic issues in sports management education.