معرفی
Sanghoon Kim is an Assistant Professor (Fixed-Term) in the Department of Kinesiology at Michigan State University. He holds a Ph.D. from Texas A&M University. His research focuses on understanding sport consumers' interactions with technology-mediated environments such as social media, self-service technology, and virtual/augmented reality (VR/AR). His work emphasizes cognitive, social, and data-driven approaches to analyze consumer experiences and psychological/behavioral responses in digital spaces.
Education: Ph.D., Texas A&M University.
Research Interests: Kim's studies explore how emerging technologies shape consumer behavior in sports contexts, including VR/AR adoption, esports toxicity, digital ticketing, and art-infusion effects in retail. He examines themes like psychological well-being, social capital, and mediated empathy through virtual experiences.
Articles Trends: Recent work highlights VR's role in sports advertising empathy, gamified suspense mechanics, and CSR-linked sponsorship effects. He also investigates paradoxical relationships between esports toxicity and coping strategies, as well as consumer adoption of mobile ticketing and AR in e-commerce.
Advising/Grants: No specific grants or advisees listed. His research likely focuses on collaborative projects within MSU's College of Education.
Labs/Teams: Affiliated with MSU's Kinesiology department, though specific lab names are not mentioned in the provided data.
