معرفی
Dr. Ismini Pavlopoulou is a Lecturer in Digital Marketing at the University of Stirling's Marketing & Retail department. Her research bridges digital marketing strategies with socio-ethical considerations, focusing on corporate social responsibility, gamification, and consumer behavior in both traditional and emerging sectors like esports and healthcare.
- Academic Rank: Lecturer
- Institution: University of Stirling
- Department: Marketing & Retail
Her research explores critical themes such as:
- CSR in sports and esports industries
- Gamification for health and social well-being
- Digital engagement among aging populations
- Ethical marketing frameworks
Recent work analyzes inclusive technological innovation in healthcare, nostalgia-driven eWOM in older consumers, and gamified servicescapes for physical activity. While her publications span marketing pedagogy and digital ethics, no scientific awards are currently documented.
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