معرفی
Dr. Carolyn Wilson-Nash is a Senior Lecturer in Marketing & Retail at the University of Stirling, specializing in digital inclusivity, consumer behavior, and technology's impact on aging populations. Her research bridges marketing theory with social well-being, focusing on older consumers' engagement with digital tools and inclusive innovation.
Research Interests: Her work explores the paradoxes of digital technology adoption among older adults, analyzing how nostalgia, negotiation, and coping strategies shape their social connectivity (eWOM, lockdown adaptation). She also investigates inclusive technological design for people with disabilities and evaluates digital interventions in healthcare, particularly within Scottish care homes.
Recent Trends: Analysis of her 15 most recent publications reveals a strong emphasis on digital marketing ethics (Accessibility, Inclusive Design), aging studies (Technology Adoption, Social Connectivity), and cross-cultural marketing dynamics (FMCG, Consumer Newness). Key subfields include eWOM, Pandemic Behavior, and Technological Paradoxes.
