Ying Xie

Ying Xie is an Associate Professor of Management at the Naveen Jindal School of Management, University of Texas at Dallas. Her research focuses on marketing, consumer behavior, digital marketing strategies, and technology-driven consumer interactions. She holds a Ph.D. from Northwestern University (2018).

Her work examines topics such as social media engagement, NFT market dynamics, generative AI's impact on employment, and the role of digital badges in user-generated content platforms. Recent studies include analyses of influencer economics in live streaming, mobile app adoption effects on retail channels, and the paradoxical role of slang in consumer connection.

No academic awards or grants are explicitly mentioned in the provided text. Advising and student mentorship details are not listed. Her research often bridges theoretical marketing frameworks with empirical analyses of emerging digital technologies and consumer behaviors.