معرفی
Dr. Ashutosh Prasad is a Professor of Management at the Naveen Jindal School of Management, University of Texas at Dallas. His research focuses on pricing strategies, advertising, marketing research, network marketing, and salesforce management. He holds a Ph.D. in Marketing from The University of Texas at Austin (1999), an MBA from Indian Institute of Management Calcutta (1994), and an M.S. from The University of Texas at Austin (1989).
His research explores topics like lead time pricing in retail, consumer behavior in online reviews, cooperative advertising in oligopolies, and advance selling strategies. He has published extensively in journals like Production and Operations Management and European Journal of Operational Research.
Notably, his work with Dr. Brian Ratchford on automotive consumer search behavior was featured in the Journal of Interactive Marketing. While no scientific awards are explicitly listed, his contributions highlight expertise in marketing strategy and operations.
Dr. Prasad has advised on multiple research projects but no specific advisees are documented here. His academic profile reflects ongoing engagement with practical marketing challenges in retail, digital consumer behavior, and organizational alignment.
